This refers to techniques that comply with the search engine optimization rules as well as the relevancy and substance of the site. A webmaster uses White Hat SEO tactics to give your site better rankings on the search engine without going contrary to expectations of your site in terms of having trustworthy content that is genuine to the way it is portrayed in the search engines.

The main White Hat SEO methods are-

Internal Linking

If you want the search engines to crawl over the content on your site, it is important to have text links. These are situated in the bottom section of the homepage to lead the search engine crawlers to the other pages on your site. In addition, you need a sitemap. Failure to do this means your site has scripts that do not assist the spiders in getting inside your site. Some do this in order to improve the drop down navigation but the result is a site that ranks poorly because it is not indexed.

Reciprocal Linking

The effectiveness of reciprocal links is losing the magical touch for some time now. The webmasters exchange links in a bid to improve the page rankings. To do this in the right way and enjoy the benefits, it is important to get relevant reciprocal links. Search for links from sites that relate to yours and they have valuable effect on the type of traffic you are targeting. If you link to bad neighborhood, you may not only affect the rankings and the traffic flowing to your site, you might get banned.

To save time since link building takes a lot of it, there are tools in the market that allow you to select sites with relevant content. In addition, you will be able to choose sites with higher rankings on the search engines so that it rubs on your site and increases the traffic flow as well.

Content Creation

This activity takes time. In essence, it means coming up with unique, fresh and enticing content that will boost traffic to your site and also improve your overall page rank. This should not be misunderstood to mean creation of doorway pages. Search engines look for content that is original, sufficient and relevant to your site. Users will frequently use your site courtesy of the search engines rakings and this means you will also receive valuable links from sites in the same field. On the same note, you can create more pages and use content with more keywords that are relevant to your site.

Write For Other Sites

If you want to lead traffic from other sites with relevant content to yours, write blogs, articles and participate in forums on other sites. Use the expert knowledge you have in the line or field you are dealing with and traffic will trust your profound skills and information. When you write these articles place natural links back to your site for those who want to learn more.

Website Optimization

A good site translates to better search engines rankings and heavy traffic. This means the design and architectural makeup of your site is the key and you also need effective methods of updating the content on the site. This entails checking the phrases and quality of content to ensure its appropriation and the page is navigable. You should also come up with effective headings for your content and engage Meta tags as well.

Ensure these processes and methods do not change the site to the dismay of traffic or its quality goes down. This will impact on the search engine rankings and with time, you might not have visitors at all. The site should serve the needs of visitors and balance with the desire to rank favorably on the search engines.